Are you actually ready to sell?
Assess the five areas buyers will diligence first, see where you are sale-ready, and get a prioritized plan for what to fix before going to market.
What you walk away with.
- A weighted readiness score and a per-dimension breakdown
- The specific gaps that would weaken buyer confidence - ranked by impact on price
- A "before vs. after" view: what your valuation looks like today vs. fully prepared
- A 90-day action list tailored to your top three gaps
Four steps. Plain language.
- 01
Answer five short blocks
Financial readiness, operational readiness, customer/revenue quality, team and leverage, market timing. Roughly 25–30 questions total. Ten minutes.
- 02
We score every dimension
Each block produces a 1–10 score. The overall readiness score is weighted by how much each dimension actually moves price in real-world deals.
- 03
We map your gaps to dollars
For each weak dimension, we estimate how much it could hold back valuation today and how much closing that gap is worth in real numbers.
- 04
You get a 90-day plan
A prioritized list of what to fix first, ranked by impact. Most founders find 2–4 gaps that meaningfully change the number a buyer will pay.
The five-dimension framework.
Most exits leave money on the table because buyers find fixable gaps late in the process. This assessment breaks readiness into five dimensions, weights each by how much it moves price, and tells you where to focus first.
Financial readiness
Quality of books, GAAP-adjusted financials, working-capital normalization, customer-level revenue data, and tax/legal cleanup. The dimension that gates whether buyers can even diligence the business.
Operational readiness
Documented processes, systems-of-record, founder dependence, key-person risk, and the ability to hand over operations without breaking anything. The dimension that decides whether the buyer sees a business or a job.
Customer & revenue quality
Concentration, retention, contract structure, recurring vs. project revenue, gross margin profile, and growth trajectory. The dimension that drives the multiple buyers will pay.
Team & leverage
Bench strength below the founder, role clarity, retention risk, and the operating leverage in the existing org. The dimension that decides what the post-close P&L looks like.
Market timing & positioning
Industry tailwinds vs. headwinds, competitive position, narrative for buyers, comparable transactions, and whether right now is a strong or weak window for your category.
Common questions.
How is this different from a generic "are you ready to sell" quiz?
Most readiness quizzes produce a single soft score and some platitudes. We produce a quantified score on five weighted dimensions, identify which specific gaps would weaken buyer confidence, and estimate how much each gap is worth in dollars. The framework is built from the 60+ deals we have closed and what actually moved price in each.
I think I am ready. Why should I run this?
Most founders who think they are ready are not. The most common gaps - founder dependence, customer concentration, and books that are not buyer-defensible - are invisible from the inside. The assessment takes ten minutes and either confirms you are ready (great, no harm done) or surfaces the gaps before a buyer surfaces them for you at the negotiating table.
What is a "good" readiness score?
Above 8 is sale-ready: you can go to market today and expect a clean process. 6–8 is "fixable in 90–180 days" - most of our engagements start here. Below 6 means there is material work to do before going to market or the proceeds will be 20–40% lower than they could be.
How long does it take to move a low score to a high score?
It depends on which dimensions are weak. Financial cleanup is usually 60–120 days with the right CFO support. Reducing founder dependence is 6–12 months. Improving customer concentration is the slowest - typically 12–24 months. The 90-day plan we produce focuses on the highest-leverage moves first.
Does this work for businesses in any industry?
The five-dimension framework is industry-agnostic. The weights and the specific sub-factors adjust by category - a SaaS business gets weighted more heavily on net revenue retention; a services business gets weighted more heavily on contract structure; a manufacturer gets weighted more heavily on operational documentation. The tool handles the adjustment automatically.
Is this just the Valuation Report with extra steps?
No. The Valuation Report answers "what is the business worth today?" Exit Readiness answers "how prepared is the business for buyer diligence, and what should I fix before market?" Most founders should run both - valuation first for the range, readiness next for the plan.
What happens after I get my score?
You get the score, the dimension breakdown, the gap-to-dollars mapping, and the 90-day action plan on screen. You can save it, share it, work it on your own. If at any point you want to bring in operators who have closed deals through every one of these scenarios, we are here.
Do I need to share confidential business details?
No specific dollar amounts or customer names are required. The questions are framed in ranges and qualitative descriptors. Nothing you enter is stored on our servers in a way that ties it to you unless you explicitly create an account and save it.
Determine your exit readiness before buyers do.
Ten minutes. Five dimensions. A prioritized 90-day plan for the gaps that matter most.
Determine Your Exit Readiness